Super Bowl

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Rendering images of an ad plastered on the side of a building in San Jose.

San Jose to dress buildings in large ads for major sports events

City officials want San Jose to reap the economic benefits from the World Cup and Super Bowl when they come to the region next year, and large-scale advertisements attached to buildings is part of the plan. The San Jose City Council has unanimously approved bringing back “supergraphic” signs to broadcast ads on buildings in downtown...