Spotify Wrapped is back and remains one of the highlights of the year for users of this music streaming service. For those not aware, Wrapped is a deep dive into the music and podcasts that defined the year with every user getting their own personalised update.
Wrapped always goes live towards the end of November and 2023 is no different. In fact, the popular platform has just announced that Wrapped 2023 is now live and comes packed with new features such as fan favourites appearing in a refreshed way users haven’t seen before and there are new data stories bringing you to the heart of listening.
If you want to check out your list, Spotify says that eligible users can access their personalised 2023 Wrapped experience exclusively in the mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped.
"Our 2023 Wrapped campaign is a celebration of the realest moments that defined your year on Spotify," Spotify said in a blog post. "It includes the top artists, songs, albums, and podcasts that reflect how more than 574 million fans around the world listened, and a personalized user experience with even more interactive features, 2023 Wrapped has everything you need to celebrate your year of listening."
Here's what's new in 2023.
New data stories bringing you to the heart of their listening: In addition to your top artists, genres, songs, podcasts and minutes listened, Spotify says it is adding a few new features to look out for.
Me in 2023 celebrates a streaming habit that defined your listening this year. The experience will reveal one of 12 listening characters that best describes the way you listened on Spotify this year – examples include the Shapeshifter (you’re quick to move from one artist to the next), the Luminary (you play light, upbeat music more than others), or the Alchemist (you create your own playlists more than others do).
Sound Town matches you to a city based on your listening and shared artist affinity. Listening habits are shared in surprising ways across communities around the world, and 2023 Wrapped celebrates that.
Wrapped fan-favourites appear in a refreshed way users haven’t seen before: Top 5 Genres story shows you how your top five music genres stacked up with a new sandwich-inspired design.
Top 5 Artists lets you see the month your listening peaked for each artist – painting a fuller picture of your entire year and all the moments that made it.
You will also get to hear from one of your top artists directly within your personalised Wrapped via Your Artist Messages. You can then visit the Wrapped feed for video messages from thousands of artists including Taylor Swift, Bad Bunny, Peso Pluma, NewJeans, SZA, KAROL G, Jung Kook and more. See HERE for a video compilation of the artist's messages.
Wrapped Feed: Right on your Spotify Home screen, the Wrapped feed is the one-stop shop for all things Wrapped, including the best of editorial playlists, merch from your top artists, concerts near you, and more.
Bringing AI DJ and Blend to the Wrapped experience: You’ll also see Wrapped come to life through some of our favourite product features like DJ and Blend.
Spotify’s AI DJ will guide listeners through their personalised Wrapped - serving up the music you loved this year and sharing commentary about some of your favourite artists, genres, songs and more. The experience will be available for the first week after Wrapped launches.
This year, you can invite your friends to create a Blend and tap the ‘2023 Wrapped Top Songs’ filter to combine all of your top songs from this year into one shared playlist.